OK – I’m taking really big, cleansing breaths here. I’ve read several news stories now where Choco Treasure is using Ferrro Kinder to sneak their chocolate surprise egg into more shopping carts. The last one I read actually says that they were able to recently get the eggs legalized, even after a close call at the Canadian border. Those were KINDER EGGS not Choco Treasure!

Here’s what we need to do. The ABC article’s author is Abby Ellin. I’ve found her website. Please email her with information about the Kinder Egg ban and the truth behind Choco Treasure. Make sure you explain to her that there is misinformation (I’m sure it was provided by Choco Treasure) that their egg is just now being sold in stores. It has been out for years. Also, the law they cite does NOT state that toys in confectionery items have to be suitable for all age groups. (If someone finds where it actually says that, please let me know – I have never seen that.) The law says that non-nutritive items cannot be hidden in a confection. (See our law page for more information.) The reason Choco Treasure is legal is because you can see the plastic capsule at the seam of the egg. Ferrero Kinder Eggs are CLEARLY marked for ages three and up. As are many, many, many products in our country. Finally, PLEASE point her to our website

We could use her help, so please do not be belligerent. She could be the catalyst for our movement.

Her website is

Also – comments to the NBC news article ( would be greatly appreciated. I’m disgusted that Choco Treasure would be this deceitful. You have a product you want to market, that’s great. That’s what’s awesome about America – our free market system. But lying to consumers and getting the hopes up of millions of Kinder Egg lovers? Rude. Just rude.

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