We at Free The Egg are sad to announce the passing of William Salice, the creator of our beloved Ferrero Kinder Surprise Egg. According to this article (http://www.thelocal.it/20161230/creator-of-kinder-surprise-dies-aged-83), Mr. Salice joined Ferrero in 1960 and became the right-hand man to Michele Ferrero.
“In the 1970s, the chocolate baron was seeking a means to get around the seasonal nature of Easter eggs and find a use for the manufacturing moulds that served no purpose for much of the year.
The outcome was the Kinder Surprise, a chocolate egg containing little plastic parts of toys to be assembled by children. The contents of the capsules inside the eggs varied widely and the success of the product was swift and lasting.
Ferrero has sold billions of Kinder Surprise eggs in more than 40 years and claims that its monthly output consists of enough chocolate to pave the 400,000 square metres (4.3 million square feet) of the Monterrey Macroplaza in Mexico.
“The inventor is Ferrero, I was just the material executor,” Salice often repeated, but he played a part in the creation of other renowned products such as the Ferrero Rocher and Pocket Coffee.”
We pray for peace for his family and friends.